Growing your website traffic organically is one of the best ways to owning the right viewers or audience. First, when your site is said to be growing organically, it simply means visitors to your site find you through search engines like Google, Bing, Yahoo. Converting this to reality means something (an inquiry, solution-seeking, curiosity or call it query) brought them to your site. If you want this type of visitors on your eCommerce platform, you should consider eCommerce seo services. You can read about the companies providing such service on luminablog.com to know the best company to patronize in the USA.
Therefore, having discovered your site through search engines, the only reason that may make the visitors not visit your site again is if they didn’t get what they wanted…if their needs were not met by the content of your site. But if your site contents were able to meet their needs, then they’ll come back and even refer others. In a real sense, these kinds of visitors or audiences are the real potential action takers (buying goods and services or subscribing to an offer) on your site. Whether you are selling a product or offering a service, these are real-time potential customers.
Why (and how) you should monetize your organic traffic?
Some of the reasons why you should monetize your organic traffic are discussed below.
For revenue generation
Other goals of every site are secondary while the primary goal is revenue generation. Every site expects to make money from either Google or paid ads. Therefore, monetizing your organic traffic means you are just on your way to making money.
For more traffic
When your site visitors are satisfied with what they get, chances are they’ll keep coming back and by extension referring others to the site. That way, they’ll be an increase in traffic on the site and more traffic means more revenue and recognition.
Use Google Analytics to track users activities on your site
Google analytics would help you track users’ activities when they visit your site. For the fact that something brought people to your site, it’s enough to conclude they are in search of something. The question now is, what is this that thing they are in search of? A product or service? What and what did they do while on your site? All these boils down to activities and Google analytics can help you provide all the needed information about their visit.
Provide their needs
Having known what organic visitors do on your site, you now have an idea of their needs. Analyze the situation and come up with an idea on how to meet their needs. Is it a product or service that they need? Provide it even if that wasn’t the original goal of the site. That way, you’ve taken advantage of the traffic by monetizing your site and make money from the organic.
Run Relevant Ads on your website
Having discovered the intended purpose and activities of visitors to your site, another avenue to take advantage of the traffic is by running relevant ads. What exactly brought the visitors to your site? What are their queries and needs? Do you have what it takes to meet the needs? If not, who should take advantage of the opportunity? This is where you can run relevant ads for those who provide products or services in that line and earn your pay. This way, even though you are not the direct service provider but you have been able to provide necessary information/links to the visitors (through the ads) on how to get the intended product or service.